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Privacy policy
Manuka Honey Direct — Privacy Policy
Last updated: 30 July 2026
Who we are
This site, manukahoneydirect.co.uk, is operated by Natural Health Wholesale Ltd, trading as Manuka Honey Direct (company number 12508672, VAT number 345067893), of Unit 3, Burrows Lea Farm, Hook Lane, Shere, Guildford, Surrey, GU5 9QQ, United Kingdom. We are the data controller for the personal information described in this policy. Our data protection contact is Charlotte Freeman, reachable at info@manukahoneydirect.co.uk, by phone on 01483 205431, or by post at the address above.
The short version
We collect the personal information needed to take and fulfil your order, run your account, respond to you, and — only with your consent — show you relevant marketing and measure how our site performs. We use a cookie consent tool (Pandectes) to manage cookie consent on this site: you'll be asked to choose which non-essential cookies to allow, and you can change your mind at any time via the cookie consent prompt.
Information we collect
- Contact and order details you give us directly: name, address, email, phone number, billing and delivery details, and order history.
- Account details if you register: username, password (stored encrypted), and order/wishlist history.
- Customer support information: anything you tell us via email, phone, or contact forms.
- Reviews you choose to submit, which we display publicly via our reviews provider, Judge.me.
- Usage and device information, which we collect automatically through cookies and similar technologies once you've consented — see Cookies below.
- Payment information. Whichever payment method you choose at checkout — Shopify Payments, Shop Pay, PayPal, Google Pay, or Klarna — handles this directly. We do not store full card details ourselves.
- Affordability information if you choose to pay with Klarna. Klarna runs its own credit and identity checks to decide whether to offer you deferred or instalment payment. This may include a soft search, which does not affect your credit score. That check is between you and Klarna, under Klarna's own privacy policy — we only find out whether the payment was approved.
- Marketing and stock-alert messages sent via Shopify's built-in Email and Inbox messaging, and via apps including Back in Stock (restock alerts) and our subscriptions app (recurring orders), where you've opted in.
You don't have to give us any of this. But if you don't provide your name, delivery address and payment details, we won't be able to take or fulfil your order.
Cookies and how we manage consent
We use a cookie consent tool (Pandectes) to manage cookie consent on this site. Beyond the strictly necessary cookies needed to run the site (your cart and checkout), other cookies are used for analytics, on-site experimentation and marketing measurement.
| Category | Purpose | Requires consent? |
|---|---|---|
| Strictly necessary | Shopify session, cart, checkout, security and login cookies | No — required to use the site |
| Analytics | Google Tag Manager, Microsoft Clarity and Plausible Analytics, used to understand how visitors use the site | Yes |
| Experimentation | VWO, used for on-site A/B testing | Yes |
| Marketing / CRM | HubSpot, used to understand marketing performance | Yes |
Why we process your information (our legal basis)
- To fulfil your contract with us — taking payment, processing and delivering your order, handling returns.
- To run essential site functions and prevent fraud — a legitimate interest that doesn't need your separate consent, but never overrides your rights.
- To send you marketing communications — only with your consent, given at checkout or sign-up. You can withdraw it any time via the unsubscribe link in any email.
- To run analytics, experimentation and marketing cookies — only with your consent via the cookie prompt.
- To comply with the law — for example, keeping financial records for HMRC.
Who we share it with
- Shopify Inc. — our e-commerce platform
- Judge.me — our reviews provider
- Pandectes — our cookie consent management provider
- Google, Microsoft, HubSpot and VWO — for analytics, CRM and experimentation, when you've consented to those cookie categories
- Our payment providers: Shopify Payments, Shop Pay, PayPal, Google Pay and Klarna — whichever you choose at checkout
- Royal Mail, for UK deliveries
How we use AI tools internally
We use Claude, an AI assistant built by Anthropic, on a Claude for Work business plan, to help run parts of the business — for example analysing store data, drafting content, and administrative tasks. Under our agreement with Anthropic, our conversation content is not used to train its AI models by default.
We do not sell your personal information to third parties for their own marketing purposes.
Where we sell to
We currently take orders from the United Kingdom. If you're ordering from outside the UK, please contact us on 01483 205431 for a personalised shipping quote before you order.
International transfers
Some of our service providers, including Shopify and Google, are based in or process data in the United States. Where we transfer personal information outside the UK, we rely on the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or a UK adequacy decision, as appropriate to that provider.
How long we keep your information
| Data | Retention |
|---|---|
| Order and financial records | 6 years from the end of the relevant financial year, in line with UK tax and accounting requirements |
| Account data | While your account is active, plus 2 years of inactivity before deletion, unless needed longer for a live dispute |
| Marketing consent and preferences | Until you withdraw consent, plus a suppression record |
| Cookie consent | 365 days |
Your rights
Under UK GDPR, you can ask us to show you what personal information we hold about you, correct it if it's wrong, delete it in most circumstances, stop or limit how we use it, send you a copy in a reusable format, or withdraw your consent at any time. To do any of these, contact us using the details above — it's normally free, and we'll respond within one calendar month.
If you're not happy with how we've handled your information, you can also complain to the UK's data protection regulator, the Information Commissioner's Office (ICO) — ico.org.uk or 0303 123 1113.
Children
Our site and products are intended for adult purchasers — including parents and family members buying for children — and we do not knowingly collect personal information directly from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Keeping your information secure
We use industry-standard technical and organisational measures, including Shopify's PCI-DSS compliant infrastructure, to protect your information. No online service can guarantee perfect security, so please avoid sending sensitive information (like full card details) by email.
Changes to this policy
We'll update this policy as our practices or the law changes, and update the "last updated" date at the top when we do.
Contact us
Questions about this policy or your data: 01483 205431, info@manukahoneydirect.co.uk, or Natural Health Wholesale Ltd, Unit 3, Burrows Lea Farm, Hook Lane, Shere, Guildford, Surrey, GU5 9QQ.
